Car : Morris Cowley
Year : 1920
Engine : 4 cylinders in line
Bore and stroke : 69×103.5 mm
Cylinder capacity : 1550 cc
Gears : 3 forward
Brake horse power : 24
Maximum speed : 55 mph
Wheelbase : 8 ft 6 ins (2.59 m)
Suspension : front: semi-elliptic leaf- springs; back:semi-cantilever leaf- springs
The Cowley was designed in 1915, but, except for some 1,500 built before hostilities really began, was mainly produced after the was.
Morris’s intuitive foresight, and his certainly in the future of cars were fully confirmed in the Cowley. The list price of this car in fact saw a continuous drop, from £465 in 1920 to £375 in 1921, to £225 in October 1922.
The Cowley was made up also of components from different sources. Apart from the engine, supplied by Continental, then later produced in Coventry by Hotchkiss; the gearbox, axles, and magneto also came from the United States. In 1926 its appearance changed substantially: the characteristic ‘bullnose’ radiator disappeared, to be replaced by one a different shape, and brakes on all four wheels became the norm. The price went down to £142.
The success of the car can be amply illustrated by the production figures: over 55,000 in 1928, over 63,000 in 1929. The attempt at every level to rival Austin found concrete expression in the Minor, which appeared in 1929. From the technical point of view, the overhead camshaft and forced lubrication represented a double advance on the Seven (it was also more roomy and faster: around 55 mph). The sedan version was priced at £140, but the 2-seater cost barely £100. Morris realized, however, that the success of his two basic models so far (the Oxford and the Cowley) could not go on for ever.
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